Facebook. The social networking website we all, and I really mean all (hi Grandma…), have grown to know and love.
What started as a way to reach out to friends and post photos of the weekend’s beer-filled activities has developed into a marketer’s dream – a platform where any business can connect with and attract customers with relative ease.
Now, over one billion people use Facebook in a single day. One billion! That’s 1 in 7 people on Earth using the social media platform. Which is two billion eyeballs that could potentially be looking at and “liking” your company’s page.
So what is the big deal when it comes to getting people to Like your page? Social media expert Jeff Bullas probably describes it best. He says that “Growing your Facebook Likes is social media’s version of building the traditional email subscribers list.”
Basically when people Like your page, they want to see more of what you have to offer, which is a very good thing when it comes to growing your business.
So, how do we go about maximizing the benefit of this platform and the amount of Likes we can get on our page? We’ve simplified it into three modern ways to increase your Likes.
Let’s break it down.
1) Post valuable content.
You want your followers to like and share your content with their networks as much as possible, so creating posts that continually engage them with relevant and compelling content is a must. Because the lifespan of most Facebook posts are quite short, a good post is one that gets a ton of likes and shares in a small amount of time. A great post is one that goes viral.
Obviously, right? Of course we want to go viral. Well, according to Hubspot, photos of any kind generate more engagement than an average post, with images getting 53 percent more “likes” and 104 percent more comments than a standard text-based post. So as you can see, visually appealing photos are great for getting Likes. But, in order to keep your readers on their toes by providing them with various methods of valuable content, you’ve gotta mix it up.
When brainstorming your next post, ask yourself these questions:
- How can I add significant value to my readers?
- What are their problems and how can I solve them?
- How can I inspire them or stir strong emotion?
- How can I challenge them?
- How can I make their life better, simpler, or more efficient?
If you can answer any of these questions in your next blog post, chances are it will be a winner.
2) Run a Contest.
Even if you’re the least competitive person in the world, everyone enjoys winning something. Seriously, how good does it feel to roll up the rim on your coffee at Tim Horton’s and find that you’ve won a free jelly donut?
Running contests on your Facebook page is a great way to generate traffic to your page, especially if the prize is something relevant to your readers. It is also a really fun and interactive way to connect with your audience and get future customers excited about your product or service.
The Fairmont does a great job of getting readers to participate in the contest by sharing something about themselves. Not only does this make the contest interactive, but it is also a great way to gather important data from your customers.
There is a common misconception that without the Like-gating feature, contests are no longer successful when it comes to generating likes. We strongly disagree. Contests are a wonderful way to bring people to your page, educate them on your company, and if they like what they see they’ll be coming back – especially if there are more incentives to be won in the future.
*Bonus: Try adding a Like button to your header with a simple call-to-action, such as “Like our page to hear about Facebook exclusive contests and deals.”
Here is an example of a simple Like button that can be placed in an easy-to-see position on your page.
3) Facebook Ads.
Facebook Ads are the fastest and simplest way to increase your valuable “likes” and direct your post to a highly targeted audience.
A Facebook Ad allows you to set specific guidelines in order to reach the exact audience you want. If you haven’t noticed, Facebook knows everything about us. It knows what we type and what we search and where we click (and who we look at..). You can easily choose a set of demographics you want to reach and Facebook will ensure that only those you have targeted will see it.
Simple, targeted, effective….so what’s the catch?
The catch is that you get what you pay for (cue karaoke song), and Facebook Ads cost money. But, if you have a budget, Ads are a proven way to measure interest in your product or service, and the response is often immediate. Results can appear after just a few hours of your ad being approved. This means that you can focus on attracting people who are genuinely interested in what you are saying, rather than putting extra time towards Likes and comments that may inevitably lead to nothing.
An example of some targeted Facebook Ads.
So in conclusion, following these three modern and simple steps will provide you with a few solid tools you can use to increase your Likes and generate interest for your brand. And if you still feel like you need a kickstart, don’t hesitate to invite my grandma to check out your page. She’s a Liking machine.